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Lucca Movie 2012: Warner and Sony #luccamovie

Yesterday we presented the schedule of Lucca Movie Comics & Games 2012: this is the second year in which the Tuscan festival (to be held from the first to the fourth of November) dedicates an area to cinema, not only with films related to the the world of comics and animation, but also with the...

Yesterday we presented the schedule of Lucca Movie Comics & Games 2012: this is the second year in which the Tuscan festival (to be held from the first to the fourth of November) dedicates an area to cinema, not only with films related to the the world of comics and animation, but also with the most awaited movies of next season, as is already the case for major international events such as the Comi-Con in San Diego. Among the movies presented this year there are some of the “tentpoles” by Warner Bros. and Sony Pictures: from Quentin Tarantino’s last movie Django Unchained to the animated feature Hotel Transylvania, through many other previews. We asked Kristin Greiner – marketing director of Warner Bros. Pictures Italia – to illustrate in detail the presence of distribution companies in the Movie area of the Lucca Comics & Games.

Kristin Greiner, can you tell us more about your participation to Lucca Comics?

We will start with the screening of a promo-reel of our most attractive movies for the next season, both in 2D and 3D. Among them: Il peggior Natale della mia vita, the hilarious sequel to last year’s comedy with Fabio De Luigi; Man of Steel, Zack Snyder’s awaited Superman; Gangster Squad, an intense thriller set in Los Angeles in the ’40s. Peter Jackson’s fans will be delighted to see the fantastic 3D trailer of The Hobbit: An unexpected journey, and for the joy of the children there will also be the movie of the funny little blue creatures, the Smurfs. Then, we are happy to offer a glimpse of one of next year’s most anticipated movies: 8 minutes of footage of the last work of director Quentin Tarantino, Django Unchained, out on January the 17. We know that there are great expectations for this movie, and we are sure that the footage in question will satisfy the curiosity of fans without revealing the surprise of the entire film. Finally, we are pleased to show – exclusively to the audience of the Lucca Comics & Games – our most anticipated animated film, already a success in the U.S. with over $100 million at the box office: Hotel Transylvania, a hilarious 3D movie whose protagonists are the funny and not at all scary guests of Count Dracula’s original resort. To continue with animation outside the projection room, on the same day the audience will be able to meet fun costume characters from the movie: Dracula, Mavis, the Mummy, and Frankenstein will cheer up young and old with their friendly presence. All these activities will be introduced by our Director of Sales and Distribution Thomas Ciampa, in Lucca to present our movies. I’m sure he will also take the opportunity to enjoy the spectacle of the streets of Lucca invaded by the crowd of fans!

What makes this convention interesting to a distribution company such as Warner-Sony?

Well, for us it’s an interesting opportunity to get in touch with an expert and interesting audience, always very attentive to the movies we offer. Warner Bros. Pictures has always paid attention to the birth and growth of such events, and this is the reason of our involvement with Lucca Comics: we are conscious of the great merit of the event’s organization, that has been able to carve out a clear identity inside the vast panorama of film festivals and beyond. Its specific vocation for the fans of fantasy, comics, and in general of creativity and animation, makes it extremely appealing for our distribution company, that can boast a very diverse and heterogeneous list, able to satisfy all the tastes of the audience.

Do the fans in Lucca – more various than the ones you may find in a traditional film festival – represent an added value for you? If so, why?

The audience in Lucca, in addition to being various as you rightly pointed out, is also very active and always looking for new and especially quality products. Proposing something of value to the public of the Lucca Comics, we are sure not only that these people will respond to our call to action, but also that this will trigger a positive word-of-mouth. We are very proud to be able to contribute to the already rich offer this year, and we are confident that we will satisfy the public of Lucca with our great titles.

Do you believe that such collaborations can evolve in the future, maybe following the example of what happens at the Comic-con in San Diego?

Lucca has grown a lot in recent years, the participation has steadily increased and I think there are the foundations to start considering it an annual event not to be missed. The great challenge is to be able to combine the proposal of new and eye-catching materials with the necessary confidentiality requirements, and at the same time to overcome the timing issues between production and distribution. Warner Bros Pictures is definitely interested in consolidating and strengthening its relationship with Lucca Comics & Games, since we expect a strong success from this year’s reels.

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